Apparently, the giant has gone too far in marketing its streaming service. In reaction to persistent accusations that customers felt duped into Prime membership by the firm’s design decisions, federal authorities have devoted the last few seasons investigating into the UX/UI selections of the online marketplace.
It really is no surprise to someone who has already in the past have leveraged such favors from the company by simply tapping “Grab FREE Two-Day Shipment with Prime” throughout the purchase procedure automatically enrolls a consumer in a 30-day complimentary trial of Prime, that will convert to a compensated membership (the existing yearly membership fee is an eye-popping $139.) There was a time when numerous individuals didn’t know they had signed up for it before the notice of their debut payment arrived in the mail. This is not the first time the e-commerce giant has been dragged to court for similar reasons.
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