Anyone over the age of forty in North America is almost certain to have grown up with video games, whether it was Mario on the Nintendo, Burger Time on the Colecovision, or even Pacman on the Atari. Your expectations of the contemporary progression into Esports—or even the existence of an Esports agency—were most likely not realized.
What exactly is esports?
Electronic sports, often known as esports, are a type of video game competition in which players compete against one another. Most of these video game tournaments are done on a multiplayer basis, although they may also be done by individuals competing against one another. Some competitions create professional players, sometimes known as “gamers,” in the same way as traditional sports do. These events are financially supported, and there is substantial prize money for the winners. Some of these athletes were making more than six million dollars per year in 2021, according to Forbes. Esports events are designed with spectators in mind; millions of people are tuning in to watch individuals compete, whether they are doing it online from their homes or in person at an arena to support their favorite player or team. For an Esports agency, these Esports competitions provide a new commercial opportunity.
Esports and Social Media Influencers
The term “influencer” is a relatively new concept, although it has roots that go back several generations. In marketing, an influencer is someone who has the ability to influence the purchasing power or behavior of another person or group due to his or her position of authority or a personal relationship with their target market. Years ago, we would have referred to them as heroes or idols. In the eyes of those who grew up watching hockey, Wayne Gretzky was one of those people. People would buy outfits that looked like his, and he would appear on cereal boxes to persuade them to consume specific types of cereal, among other things. Modern influencers are associated with more online platforms, such as YouTube and Twitch, however, because of social media, they can reach a greater number of people than they ever have. Esports players are seen as big influencers due to the large number of people they may contact through online media as well as their ability to perform effectively in their games. By their online ties, these athletes are more accessible, and they are seen more frequently than even other sports heroes. Working with an Esports agency may assist influencers in not just reaching new audiences, but also in establishing a household name or brand via the dissemination of positive sentiments.
The window of opportunity opened up by esports
Even though Esports is a relatively new idea in the twenty-first century, this presents an excellent potential for an Esports agency. The usage of Esports players and influencers in marketing and brand building is expected to grow in the coming years. They may assist in the introduction of new titles and tournaments, as well as the development of a brand that is not only associated with the video game or the system, but also with the player. Marketing and branding will offer the potential for financial investment. The Esports sector was valued at $1.08 billion in 2021, and it is projected to grow at a faster rate. Having an Esports agency may help to improve the value of the business, build brand awareness for the sector, and assist investors in generating income for their investments. It is a new industry with a great deal of opportunity for building and expanding brands as well as increasing player awareness as well as an Esports agency, might be of assistance.
