Furthermore, several OTT and streaming services saw an increase of up to 50 percent in user numbers over the course of a single year. So, jobs in digital marketing are hotter than ever. In order to maintain relevance in an ever-evolving industry, it is necessary to constantly expand one’s knowledge and skill sets.
1. Brand Manager
This position was formerly considered the pinnacle of marketing prestige. One who manages a business is also its owner. The brand manager is in charge of the brand’s income, entire lifecycle, and marketing planning. A Brand Manager must have knowledge of profit and loss, stock, the distribution network, launching products, and promotion. While many brand managers have strong digital marketing chops due to the increasing importance of e-commerce, success in this position requires a thorough understanding of GTM across many channels.
2. Product Marketing Manager
This is the Holy Grail, the ultimate prize. Jobs as product managers and product marketing managers are highly sought after by recent professionals in this field. High salaries may be attributed to the dominance of tech giants. The PMM’s job is to coordinate with the marketing director and the technology team to create a solution that meets the demands of the customer base and then bring that item to life through go-to-market (GTM) methods. Post-launch, PMMs have near-complete control of the go-to-market since they were essential in the customer survey and product development.
3. E-Commerce Marketing Manager
Whilst the Category Marketer would be responsible for expanding the category as a whole, an E-commerce Marketer would oversee expanding the category’s customer base. This is a client-facing position in which you’ll be responsible for developing and implementing marketing strategies for large accounts. This position calls for a thorough familiarity with the e-commerce company’s promotional stock and its application to the development of individual clientele.
4. Digital Strategist
5. Digital Transformation Manager
The time has come for digital transformation. The majority of businesses are aware that they must adopt a digital strategy, however, they lack clarity over how to do so. As a result, a Digital Transformation Manager’s primary responsibility is to create and implement a strategic plan for the organization’s digitalization. This position is responsible for driving ideas that promote digitalization and contribute to the expansion of the online market. Because of the focus on planning in this position, it is possible that training sessions may be held for internal teams.
